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Unsubscribing Should Take One Click and One Day

Gmail already makes bulk senders offer one-click unsubscribe and honor it within 48 hours. The federal rule still allows 10 business days. It’s time the law caught up.
Oliver Grant - 0

If I “Buy” a Movie, I Should Get to Keep It

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Every Customer Service Chatbot Needs a “Talk to a Person” Button

Bots are fine for package tracking and password resets. But when something really goes wrong, customers deserve a visible, no-tricks way to reach a human.
Oliver Grant - 0

Let Me Check Out as a Guest

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Phones Should Deliver Notifications in Batches by Default

A field experiment found people who got notifications three times a day felt happier and less stressed. The setting already exists. It just needs to be the default.

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Your Library Card Is the Best Subscription You’re Not Using

Free ebooks, audiobooks and magazines, no late fees and no monthly bill. Before your next subscription purge, try the library first.

No, I Will Not Rate My Experience

Every purchase, delivery and phone call now ends with a request for stars. When everything asks for feedback, the feedback stops meaning anything.

Let People Leave the Group Chat in Peace

Muting is not a solution. Messaging apps should let event chats end on their own, and leaving a group should not feel like storming out of a party.

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Every Article Should Show When It Was Written, and When It Was Really Updated

Nadia Haddad -
A date near the headline is a basic courtesy to readers. Here is why sites should show one, and how to do it without faking freshness.

Gift Cards Are a Lazy Present, and a Risky One

Oliver Grant -
Gift cards feel safe, but the value depends on one store staying open and on you remembering to use it. Here is what I’d give instead.

Give Me a Real Delivery Time, Not an All-Day Window

Oliver Grant -
Delivery companies know where the truck is. Customers should not have to wait all day to find out.

Stop Paying for Every Streaming Service at Once. Rotate Them Instead

Nadia Haddad -
Ad-free plans from three big services add up to about $700 a year. Treat streaming like a library and subscribe to one at a time.

Unsubscribing Should Take One Click and One Day

Oliver Grant -
Gmail already makes bulk senders offer one-click unsubscribe and honor it within 48 hours. The federal rule still allows 10 business days. It’s time the law caught up.

If I “Buy” a Movie, I Should Get to Keep It

Nadia Haddad -
Digital stores sell licenses behind a “Buy” button. Stores should offer a copy you can keep or a refund if it disappears, or stop using the word.

Every Customer Service Chatbot Needs a “Talk to a Person” Button

Oliver Grant -
Bots are fine for package tracking and password resets. But when something really goes wrong, customers deserve a visible, no-tricks way to reach a human.

Let Me Check Out as a Guest

Oliver Grant -
Forcing shoppers to create an account before they can pay costs stores sales and leaves more of our data lying around to leak. Put the guest button first and ask for an account afterward.

Phones Should Deliver Notifications in Batches by Default

Nadia Haddad -
A field experiment found people who got notifications three times a day felt happier and less stressed. The setting already exists. It just needs to be the default.

Your Library Card Is the Best Subscription You’re Not Using

Nadia Haddad -
Free ebooks, audiobooks and magazines, no late fees and no monthly bill. Before your next subscription purge, try the library first.

No, I Will Not Rate My Experience

Oliver Grant -
Every purchase, delivery and phone call now ends with a request for stars. When everything asks for feedback, the feedback stops meaning anything.

Let People Leave the Group Chat in Peace

Nadia Haddad -
Muting is not a solution. Messaging apps should let event chats end on their own, and leaving a group should not feel like storming out of a party.
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