Ever look at a pair of shoes once and then see ads for them for a week? That is personalized advertising at work. You can’t make ads disappear, but a few settings on your phone and Google account limit how much of your activity is used to target them. Each takes a minute or two.
iPhone: Turn Off Apple’s Personalized Ads
- Open Settings, then Privacy & Security.
- Tap Apple Advertising.
- Turn off Personalized Ads.
Apple says this may not reduce how many ads you see in the App Store, Apple News and Stocks, only how relevant they are. Location-based ads are separate: those are controlled in Location Services.
iPhone: Stop Apps From Tracking You
- Open Settings > Privacy & Security > Tracking.
- Turn off Allow Apps to Request to Track, or switch off individual apps in the list below it.
With the main switch off, apps are treated as if you tapped “Ask App Not to Track,” so they can’t use your advertising identifier or other identifiers such as your email address for tracking, and the pop-ups stop. Apps keep working normally. If the setting is grayed out, Apple says it may be due to your account type, a managed device, or an account less than three days old.
Google: Turn Off Personalized Ads
- Go to Google’s My Ad Center while signed in to your account.
- Next to Personalized ads, select Off and confirm.
Google says this makes ads on its services non-personalized (based on things like time of day, the topic of the page and your general location), turns off personalized ads on partner sites and apps, and deletes the topic and brand preferences you saved in My Ad Center. In the YouTube app on Android, you can reach the same page through Account > Settings > Privacy > Google ad settings.
Android: Check the Ads Settings
On an Android phone, open Settings, tap Google, then All services, and under “Privacy & security” tap Ads. Google says that screen lets you reset or delete your advertising ID and manage the information used for ads. The exact option names vary by phone and Android version, so look for the reset or delete choices there. Deleting the ID stops ads based on it, though apps may still use other identifiers.
What to Expect
You will still see ads, just less tailored ones. Switching off personalization doesn’t stop a website from knowing what’s on its own pages, and apps can use other data. Think of these settings as turning down the volume, not hitting mute. Revisit them after big system updates, since defaults sometimes change.
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